Latcam’s Business Seminar on Brazil took place on April 19, 2016 at Zürcher Kantonalbank Steinfels, Zurich. It was a timely moment for such an event given recent political developments against the backdrop of the country’s economic slowdown. After opening the event, Richard Friedl, Latcam President gave the floor to the new Brazilian Ambassador in Switzerland, HE Ambassador José Borges do Santos Junior to introduce the topic. ZKB Economic Beat Schumacher did an in-depth assessment of the Brazilian market. Latcam member Michael Baier, Attornes, Wenger & Vieli AG and his partner in Brazil, Christian Moretz, Felsberg Advogados Brazil discussed the legal requirements to operate a business successfully in Brazil. Hans-Ulrich Spiess showcased Global Telemed, his tele-medical services company in Brazil and Latin America. The challenges and best practices of doing an acquisition or join venture in Brazil were presented by Hans-Peter Weilenmann, Network Selection AG. Minister Philipp Nell, SECO, made a very informative impromtu statement about bilateral Swiss-Brazilian Relations. Brazil has expressed interest to enter negotiations on a free trade Agreement with EFTA. Perhaps the economic slow-down will ultimately have the benefit of forging even stronger bilateral trade ties between our countries.